What are the Goals of Your Corporate Video?

What are the Goals of Your Corporate Video?

Often the initial goals that people have for video marketing are video views. When in fact, for most businesses marketing online, it can be either a sales goal, to drive new leads, conversions or something beyond just the views.

It’s important to acknowledge and define your goal from the beginning. It’s also very important to have a clear call to action.

Do you ask your viewers to call you or visit your website?

If you’re driving sales, offering a coupon code exclusively for people who are watching the video is also a great way to drive sales.

Rather than just thinking about views, think about who the audience is that you’re targeting and what is your end business goal is.