Often the initial goals that people have for video marketing are video views. When in fact, for most businesses marketing online, it can be either a sales goal, to drive new leads, conversions or something beyond just the views.

It’s important to acknowledge and define your goal from the beginning. It’s also very important to have a clear call to action.

Do you ask your viewers to call you or visit your website?

If you’re driving sales, offering a coupon code exclusively for people who are watching the video is also a great way to drive sales.

Rather than just thinking about views, think about who the audience is that you’re targeting and what is your end business goal is.