Did you know that YouTube is the 4th most visited website in Australia, and the second most popular search engine in the world?

Outranked only by google.com, google.com.au and Facebook, YouTube can be a powerful marketing tool – so why aren’t you making the most of it?

YouTube has more than a billion unique visitors each month, and YouTube users watch more than 6 billion HOURS of content every 30 days.

But that’s not all – the average time spent on YouTube is more than 22 minutes, and according to the 2013 Nielsen Videocensus, 12.5 million Australians streamed a total of 1.75 BILLION videos in just one month in 2013.

So if you don’t already have a YouTube channel for your business, now is the time to get one.

And to help get you started, I’m sharing my tips for creating your own YouTube channel in this week’s video YouTube 101. Click here to watch the video now: