We are in the era of social media, technology waves, and entrepreneurship. Everyone has a smartphone, social media account, and the desire to start their own business. In order for any business to last, promotion and clients are key.  A newspaper ad is no longer a feasible way of pulling in clients; videos used for promotion is the way to go. Who doesn’t love a stream of pictures, colorful storyline, detailed look at a product, or testimonies from others? Using video to promote your business is not only the latest trend but it is necessary.

Here are 5 reasons why:

1. Reach More People Faster:
You can reach millions of people faster without having to pay additional advertisement costs to solicit different areas. If and when you video goes viral, imagine the amount of prospective clients and promotion that your product is producing.

2. People Love Videos:
Videos appeal to the senses. The use of sound, colors, and targeted language for your audience can create a video that is engaging, emotional charged, and most of all that motivates individuals to share your brand with their friends and family.

3. Increase Your Brand Credibility:
Having a professional video expands your brand. It shows that you are serious about your brand. The content included whether testimonials, product displays, product demonstrations, or the story can increase your brand’s credibility. Your audience can now connect with you as a professional business owner and brand from what you display through your videos. You can also have live stream sessions to extend your brand and credibility.

4. Decrease Website Bounce Rate:
When individuals click on a website it takes approximately two seconds for someone to close or leave the page; this is your bounce rate. Using engaging, colorful, and content specific videos you can increase your bounce rate and clients will stay on your site longer. This increases their interest to explore and gives them more time to wonder what else you have to offer.

5. Social Networks:
As the role of social media increases in consumers life’s and business, social networks are always incorporating new ways to promote or brand their product. Social networks like Vine, Instagram, Google Plus, Tumblr, Pinterest, and Youtube all have video sharing capabilities that can be used to market your business.