Last week, I had the opportunity to work alongside Katy Perry and her production team at Acer Arena. While I was interviewing make-up artists, hair stylists, band members and dancers, the rest of Katy’s crew were preparing to film the upcoming concert.

Organising a production of this size is no mean feat. Every member of the team, from the production runners ...

You already know that video marketing is crucial for business success. There is little doubt that video content is the best way to reach your audience. So, if you’ve decided to take the plunge, now is the time to start planning your video content for 2015, but before you jump in, there are a few things you need to consider:

1. Who is Your Audience? ...

Anyone can buy a video camera and call themselves a videographer, but it takes much more than the right equipment to become a video production professional.

So, how can you tell a true professional from a self-taught YouTube amateur? Here are 5 questions you can ask to make sure you’re getting the real deal:

1. What’s your work history? – Becoming a professional takes years of ...

Video marketing is a powerful business tool, and in today’s marketplace, social media sharing is the new ‘word of mouth’, so it makes sense that combining the two would make a winning business strategy.

These days it’s not enough to make a great video – if you want your videos to make an impact, you first need to build an effective sharing network, which all ...

There are many elements to creating an effective video. Some of them you can outsource, like the crew, the set design and even the writing of your script. But there’s one thing that’s ultimately up to you, and that’s how well you present on camera.

Whether you film your videos yourself, or hire professionals to help you out, these tips will help you present like ...

Video is a great way to build business relationships. Video allows your audience to connect with you, and your brand, in a way that just isn’t possible with less personal mediums like audio, text or still images.

But as powerful as video is, it isn’t enough to post one video and hope it goes viral. To find success in video, you need a video ...

When it comes to creating effective video, planning is crucial.

The storyboard is a visual plan of your video. It is designed to help you – and everyone on your development team – visualise your project in detail before filming begins.

Your storyboard will help you to map out the intentions for your video, and should include things like camera angles, props and shooting instructions.

An Effective ...

Did you know that YouTube is the 4th most visited website in Australia, and the second most popular search engine in the world?

Outranked only by google.com, google.com.au and Facebook, YouTube can be a powerful marketing tool – so why aren’t you making the most of it?

YouTube has more than a billion unique visitors each month, and YouTube users watch more than 6 billion HOURS ...