Building a successful digital profile requires a strategy. Gone are the days where you
can “wing it” and succeed.

Here’s a checklist of questions you need to ask yourself (and answer) in order to create
and target the right audience.

1. What is your message? – Are you wanting to promote and position yourself as an
authority on a topic?
2. Who is your target market? – SME’s? A specific industry?
3. What information are your customers looking for online? – Can ...

I’m often asked ‘What the hell am I supposed to do with my videos?’ Well, my first question to you
is … have you uploaded them to YouTube? (this is your platform for a WebTV channel).

Although, before jumping in, take a step back and think about WHY you want video and how it can
benefit your business.

We all want to increase our profile or leads (maybe both) and video is the best way to do this (see my
blog ...

Having a YouTube channel is as important as registering your domain name when it comes to your
online presence.

Just like securing your social media names for brand consistency, and as video content marketing
continues to grow, you may find that your business name on YouTube is already taken!!

If it is, and you play your cards right, the person using your business name may be nice and willing
Read more ... Share

Before you start marketing your business you need to have a plan. Having a strategy is
the key to success.
Uploading a video to YouTube and sharing it with friends on Facebook may get some likes
but does it get you business?

One third of all online activity is spent watching video. Before you start using video to
promote  your business consider this;

• Who is your audience?
• What are your clients searching for to ...

Video is the future of content marketing and companies who are already using this medium to build their digital profiles are seeing results.

Did you know that 50% of YouTube users watch business related videos at least once a week?
And 80% of your website visitors will watch a video, while 20 percent will read content in it’s entirety?

We can’t ignore that video is ...

Often the initial goals that people have for video marketing are video views. When in fact, for most businesses marketing online, it can be either a sales goal, to drive new leads, conversions or something beyond just the views.

It’s important to acknowledge and define your goal from the beginning. It’s also very important to have a clear call to action.

Do you ask your viewers to call you or visit your website?

If you’re driving sales, offering a coupon code exclusively for ...

ReelSEO is an industry guide for video marketers. At the recent ReelSEO 2013 Video
Marketing Summit, one of the most important tips shared was… strategy! Identify what
your goals are and what you want to achieve before you start making your video.

What do you want people to do when they watch your video? Do you want to generate
sales? Are you trying to get new subscribers? Do you want to drive more traffic to your
website?

Think about what ...

The best corporate videos engage their audience. Not only should the video engage, but offer a new perspective to the audience and hold their interest.

Motion graphics, combined with conventional video can add a whole new perspective to information conveyed.

Many videos try the “brochure” approach, which isn’t far from the “pictures and text” formula used by most websites. It’s important to convey your branded message with the highest production values and to show your product or service in the most professional ...