ReelSEO is an industry guide for video marketers. At the recent ReelSEO 2013 Video
Marketing Summit, one of the most important tips shared was… strategy! Identify what
your goals are and what you want to achieve before you start making your video.

What do you want people to do when they watch your video? Do you want to generate
sales? Are you trying to get new subscribers? Do you want to drive more traffic to your
website?

Think about what your goals are from the beginning. Then work backwards from your
goals so you can structure your production and distribution strategy. That way you will
know what you want to achieve and it will be easier to track. It will also make  life much
easier for everyone that you work with in the process.

A good example of this strategy is the video below we produced for Web Eagles.