If you’re interested in video marketing for your business, making something that a consumer actually wants to share is critical for success. Consumers watch – and share – branded videos for the same reason they share non-branded ones: They’re compelling, instructive, or entertaining.
Ultimately your goal should be to make the audience feel as though they’ve discovered something worth spreading the word about. And the great news is that it doesn’t matter if the video is branded or not, or whether or not the brand has ulterior motives for creating the content in the first place. If it’s compelling, people will share it anyway, and that’s what makes video marketing so powerful.
And the more views your video receives, the more people you reach, and the more awareness you spread about your brand.
Not convinced? Check out this Blendtec video campaign in which the CEO of Blendtec, Tom Dickson, blends up various, often hilarious, non-food items in one of his Blendtec blenders. In just 5 days the campaign garnered over 6 million YouTube views. But that’s not all – they got much more than brand awareness – as a result of the campaign their retail sales increased by over 700%. Now that’s impressive!
If you want some tips on how to create your own online viral video take a look at this week’s video “How to Create a Viral Video”.Share