You already know that video marketing is crucial for business success. There is little doubt that video content is the best way to reach your audience. So, if you’ve decided to take the plunge, now is the time to start planning your video content for 2015, but before you jump in, there are a few things you need to consider:

1. Who is Your Audience? – Knowing who you are making your videos for, should be your first step. Knowing your audience will help you decide not only what content you should be creating, but also the location, style and tone of your videos.

2. What Kind of Content Should You Create? – Your choice of content will depend on your industry, but a great place to start is to film responses to your Frequently Asked Questions. Creating a video for your FAQ page will be a great change of pace for your customers – much more engaging than pages and pages of written content, and it will save you time too.

3. Can You Afford NOT to go Pro? – These days almost everyone has access to a webcam or smartphone of some sort, so you would be forgiven for thinking that you can just DIY your video marketing content. The truth is that just because you can DIY doesn’t mean you should. If you want your brand to be professional, credible and worthy of respect then a DIY job isn’t going to portray your business in the right light.

For more tips on planning your video content for 2015, click here to watch this week’s video.