Video marketing is a powerful business tool, and in today’s marketplace, social media sharing is the new ‘word of mouth’, so it makes sense that combining the two would make a winning business strategy.

These days it’s not enough to make a great video – if you want your videos to make an impact, you first need to build an effective sharing network, which all starts with you and your social media accounts.

But how do you know when to post and how often to share?

There can be a fine line between informative and annoying, and different social media platforms require different strategies, so it can be tricky to know where to begin.

To help you out, we’ve put together this quick ‘cheat sheet’ to help put you on the right path.

Twitter – Twitter moves fast, so the rule is: the more posts the better! Try for a minimum of five tweets per day, but with Twitter, 20 a day is usually even better.

Facebook – You should post less frequently on Facebook than you do on Twitter. Five to 10 posts per week is a good rule of thumb, and definitely not more than 3 times a day.

LinkedIn – LinkedIn feeds move a lot slower than Twitter or Facebook so there’s no need to post more than once or twice a week. Any more often and you’ll be a bother.

And some tips from the pros:

1 – Scheduling – Don’t post your content all at once, use a scheduling system like Buffer to make sure your content appears over the course of the day.

2 – Testing – Finding the line between informative and annoying can be tricky, but with a little practice you can do it. Keep experimenting with your content, and monitoring your engagement scores to find the ideal balance for your business.

For more tips on sharing your videos on social media, click here to watch this week’s video.